Hong Kong

World of Frozen — the world’s first Frozen themed land — has opened its gates, and there’s so much excitement that there’s a lot to keep track of.

The Frozen franchise — which tells the story of Queen Anna and Elsa — is one of Disney’s most popular and beloved franchises. It debuted 10 years ago with 2013’s Frozen and was followed by 2019’s Frozen 2 — two of the most successful animated films of all time. The franchise has also created iconic songs like Let it Go, fun attractions and stylish merchandise. Frozen is also an example of the huge library of stories Disney can bring to life via its Experiences segment.

“The Frozen franchise is one of the most successful in Disney history and it’s a testament to the power of great storytelling, which is the foundation of The Walt Disney Company,” Bob Iger, Chief Executive Officer of The Walt Disney Company, said.

Now the storytelling of Frozen has come to life in a brand-new way that allows guests to visit the wondrous world of Arendelle.Leggi altro