La Roca Village

This was a company visit for a "luxury outlet shopping" operator. They have multiple villages around Europe and now in China. It looked like a fancy outdoor mall but it was all outlet. It's apparently a huge travel destination and this company does international marketing with airlines, tourism boards, etc. The Chinese and the Russians together make up 45% of sales. 4 of every 5 Chinese visitors to England go to the village there. Very interesting visit.Read more