SD12: Odense

Today is the first show in Denmark. Yes, the route on this tour is a bit strange, but luckily the distances aren’t too big, so we’re basically zigzagging our way through Scandinavia.

The venue is bigger today and there’s more audience, so I’m expecting better sales as well. I lowered the merch prices slightly again to see what effect it has.

But first: yoga.

The venue is a sports hall where visitors walk around all day, so the classic sweaty sports-hall smell is definitely part of today’s atmosphere around the merch pallets.

Today Tobias also started involving me more in the production side for the Netherlands shows. They’re running into some problems there, and apparently I have the connections they could really use right now. Honestly, I’ve been feeling a bit overqualified for parts of this tour anyway, so I actually enjoy being challenged again.

I’m also helping out more with organization now, making sure the VIP tickets are ready, which is one less thing for Sofia to worry about. In return, she helps me out when things get busy at merch.

Merch sales with Caesar were really fun tonight. We sold a lot, and the audience was great. Carlos also joined the merch area during the second break to take photos with people. It doesn’t necessarily boost sales directly, but it definitely adds something to the atmosphere and experience.Read more