Develop:Brighton

After breakfast, I spend a few hours exploring Develop:Brighton.

It’s a very different conference from XDS - but that’s exactly what makes it interesting.

Develop has a much broader focus on game development itself, attracting plenty of students, young developers and people looking to break into the industry. XDS, on the other hand, is much more specialised, bringing together experienced professionals working in external development.

The exhibition floor was well worth exploring. I had a great chat with the team from GamingMalta to see whether they’d be interested in joining XDS as a Country Delegation in Vancouver. Fingers crossed!

I also attended a session on marketing game launches, which was packed with practical advice and interesting ideas. Even though marketing isn’t my day-to-day focus, it’s always fascinating to hear how different parts of the games industry approach their challenges.

Overall, a great way to wrap up the XDS Ignite portion of my trip.Read more